Can an SEO Company Help Your Business Thrive?
As a business owner, you’ve probably heard hundreds of times that it is necessary to do SEO if you want to keep up with the competition and attract the right kind of audience to your website.
You may not be familiar enough with this topic: you know SEO has something to do with search engines, but you might not be completely sure what it entails.
You’re in the right place. In this article, you’ll discover what SEO is and how it works, why it is important for your business’s success, and what advantages it can bring to your company.
What is SEO?
Search Engine Optimization (SEO) combines on-page, off-page, and technical techniques that improve search engine rankings and attract organic traffic to the website. SEO requires an individualized approach; no universal strategy will be appropriate for all users. It also doesn’t bring results overnight – it’s a long-lasting process, but its effects are also solid and long-term.
Is SEO really that important?
SEO is one of the hot topics in digital circles and between website owners, and an uninformed person might wonder if SEO is really that important or if all the fuss is exaggerated.
Search engine optimization is one of the essential marketing techniques that can do wonders for your business’s website.
It can improve your rankings and bring you to the first page of search results, but that is not all. SEO increases organic traffic but not just any kind: it won’t get you random passersby, but rather people who are actually searching for the keywords you’re optimizing for and intending to take action on them. SEO generates leads, eases lead conversion, and brings a significant return on investment (ROI). It increases trust, brand awareness, and brand loyalty.
What would you say after all these facts – is SEO Agency important? Our answer is undoubtedly yes.
10 ways SEO can help grow your business
Although there are many benefits that SEO Agency may provide for a website, we have chosen ten of the most important ones for business needs.
1. SEO attracts organic traffic to your website
There are many kinds of website traffic: organic, direct, paid, social, referral, email, and display.
All types of traffic are significant because they reveal how users arrive at your website, but organic traffic is the most important because it is targeted. Users who visit your site because you appeared on the first page of search results have a specific search intent, and are therefore more likely to convert from leads to customers.
When you start an online business, one of your first goals is to make your website visible so people can hear about it and try out your products or services.
Given the millions of websites that exist on the Internet, without SEO this goal would be impossible to achieve. A well-tailored SEO strategy can increase your visibility and bring the right kind of audience to your website.
2. SEO increases your chances of getting on the first page of SERP
Your fiercest competition is the top 10 results on the first page of Google search results, and they are undoubtedly doing SEO. Using specialized SEO tools, research the competition, see what keywords they are ranking for, their backlink profile, and their weaknesses and flaws.
Use their weaknesses to overcome them and make it to the top 10.
The results on the first page of Google get over 90% of the traffic, while the top-ranked website alone gets 33%. You want to avoid being in the remaining 10%, especially knowing the good old saying – “You can hide a dead body on the second page of Google. No one will find it there.”
3. SEO improves Business to Client (B2C) relations
SEO contributes to the excellent image and authority of your business in the eyes of Google, which will, in return, award you better rankings and more traffic.
As your visibility increases, you will gain more credibility, and customers will begin to trust you, leading to brand loyalty. Over time, your pages will improve their ranking positions, and you will become one of the experts in your industry.
Of course, these results will take time. Building a good brand reputation requires time, patience, and effort, but it pays off.
4. SEO enhances user experience (UX)
Choosing keywords, creating content, and increasing visibility are just a few aspects of SEO. SEO includes techniques that turn your website into a welcoming, easy-to-navigate location that your customers enjoy visiting since it offers them a satisfying user experience.
Your website should load quickly, have a user-friendly interface, predictable navigation, and be equally accessible on all devices. If it satisfies these conditions, your website will be well-regarded by both search engines and users. If your site has complicated navigation, or it is slow and doesn’t support mobile views, you’re promoting poor UX and lowering your chances for good rankings.
5. SEO brings a great Return On Investment (ROI) rate
SEO delivers excellent ROI with less initial capital invested, no matter what marketing strategy you compare it to.
No official studies show the ROI rate of SEO;however, one digital agency’s internal analysis came to an astonishing conclusion: the average ROI of an SEO strategy is $2.75 for every dollar spent, which means an ROI of 275%! The results of two other internal surveys are even more promising: one reports an ROI of 748% over three years, while the other is between 500 and 1220%.
Why does SEO bring such a good ROI? The answer is increased visibility. Being at the right time in the right place, and in front of the right audience can and will do wonders for your revenue.
6. SEO boosts lead generation
SEO, among other tactics, involves keyword research and creating content that is helpful to your visitors. Strategically used keywords will attract more organic traffic to your site. Make unique, high-quality, and problem-solving content and visitors will become SEO leads – interested parties that discovered your website through search engine results.
As you can see, lead generation is a direct consequence of optimized content. SEO is a way to generate leads without a single dollar spent on marketing campaigns.
7. SEO works with all marketing strategies
SEO is one form of eight digital marketing categories. The rest are email marketing, content marketing, social media marketing (SMM), pay-per-click (PPC), mobile marketing, affiliate marketing, and marketing analytics.
SEO supports all forms of digital marketing and should be the foundation on which all other marketing efforts are merged to obtain long-term and quality results. All marketing types aim to reach your target group and correctly present your products or services to build a customer base and generate revenue.
Whether you opt for email marketing or SMM to achieve these goals, you’ll need keywords incorporated into carefully crafted content, which is the foundation of SEO. Thus, SEO is inextricably linked with all other marketing departments, and you should not view them as either-or decisions. Combine them for the best results.
8. SEO has measurable results
SEO results are measurable, which is important for your business, so you know if your current strategy is working or if you need to replace or improve it, especially if this service is provided by an SEO agency you’re paying for.
There are over 200 factors by which Google ranks websites, but you will determine which are the most important for your business and follow them. These can be, for example:
- Changes in organic traffic
- Keywords rankings
- Place in the SERP
- Clickthrough rate
- Bounce rate
- Domain authority (note that domain authority progresses slowly, especially if your site is brand new)
- Time spent on page
- Conversion rate
We’ll repeat it – SEO is a marathon, not a sprint. How long it will take to see results depends on several factors: the condition of your site, the effectiveness of your strategy, and the consistency with which you apply it. Generally speaking, you can expect changes after a few months to a year.
9. SEO results are long-lasting
SEO is a process that requires patience – it doesn’t bring instant results like social media campaigns or Google ads. Although any SEO specialist will tell you before starting work that you don’t expect a miracle to happen immediately, many business owners decide to stop SEO campaigns after a few months, just when the first results are expected.
We will emphasize once again: SEO is one of the most effective marketing strategies, but it requires time, patience, and consistent work, and the positions you conquer can last for months or even years. The more effort you put in, the better your harvest will be.
10. SEO is the best value for your money
SEO is one of the most profitable marketing strategies. If you can handle it yourself, it might require only the cost of your time, but be careful – SEO is an ever-evolving process and can be challenging to follow. Otherwise, you can choose to outsource SEO services. An SEO specialist or agency will analyze your site and the competition and create a unique strategy to help you achieve desired results.
Although these costs are not insignificant, the long-term results make them worthwhile in the future. SEO will allow you to maintain a high ranking for a long time, which means that customers will find you easily, and the ROI will pay off the initial investment.
Ready to start practicing SEO professionally?
Now that you know the advantages SEO can provide for your business, you realize how crucial it is to work with the right partner to develop an SEO strategy appropriate for your unique needs and business goals.
We have compiled a list of the top companies that provide globally competitive search engine optimization services to help you make an easier decision. Find an SEO company in Los Angeles today and start carving your way to the top of Google search results.
Tomas is a digital marketing specialist and a freelance blogger. His work is focusing on new web tech trends and digital voice distribution across different channels.